From Data to Information

For years companies are focused on gathering data thru different applications. All this data is stored in databases and on excel files.
Is the purpose of this data just to go to our application interfaces and see the information regarding one customer, or do we want more?

Well more and more companies see the need to change this data into usable information.

If a company has multiple CRM systems do we want to know the customer crossover and what can we do with it? Well we can actually create a full customer list (master data management) and use this to see what the different patterns are and use these patterns to increase sales within your current customer list. (retention is always easier then new business)

If we use the helicopter approach and look at the information we can notice trends. And adapting to these trends to increase sales and stay ahead of the competition.